Que histórias e imaginários sócio-discursivos são contados e mobilizados pelo discurso da ideologia carnista?

The carnist ideology discourse, typically, features meat and other animal-derived food totally detached from its origins, in words, disconnected an animal that once lived. Nowadays, the vegan/vegetarian due to greater gained visibility, has achieved a wider space reverberate what entails association between death, fact conflicts culture discourse. objective of this paper is describe mobilized socio-discursive imaginaries oficial document on nutritional recomendation, labels ads culture. This analysis grounded concepts (ALTHUSSER [1970]1980, PECHEUX [1975] 1997), carnism (JOY, 2010), advertising discourse (CHARAUDEAU, 2010) 2017). It possible verify constructs testify necessity, normality naturality killing animals for human consumption.